Promotions are a great way to attract new customers and retain existing ones for small businesses during the fall season. Fall offers unique opportunities for creative marketing campaigns. Here are some promotion ideas for small businesses in the fall:

1. Fall-Themed Products and Services

   • Create fall-themed products or services that are only available during the season. For example, a bakery could offer pumpkin spice cupcakes, or a spa could offer autumn-inspired skincare treatments. The key is to create the vibe and energy of the season, think about Starbucks .

2. Seasonal Discounts

   • Offer special discounts or promotions on select products or services related to fall. For instance, a clothing store could have a “Fall Fashion Sale” or a landscaping company could offer discounts on fall clean-up services. You must create the buying behavior that you will need to fully execute for the holiday season in the next few months.

3. Early Bird Holiday Sales

   • Encourage early holiday shopping by offering exclusive discounts to customers who start their holiday shopping early. Promote it as a way to avoid the holiday rush. Think of all the pre-Black Friday promotions that WAL MART starts around this time

4. Fall Festival or Event Partnerships:

   • Partner with local fall festivals, farmers’ markets, or community events. You could set up a booth, offer samples, or provide exclusive discounts to attendees. Think about branding and positioning for the holidays not necessarily having a product to offer. You could create a partnership with a farmers market to display a banner at their weekly events.

5. Social Media Contests:

   • Run fall-themed contests on your social media platforms. Encourage user-generated content, like sharing photos of customers using your products or services in fall settings. Couches are becoming cozier and with the weather getting cold, people are home more often and on social media at a higher rate. Take advantage of those eyes and ears and get your company front of mind.

6. Loyalty Rewards:

   • Launch a fall-specific loyalty program. Offer rewards or discounts to customers who make repeat purchases or refer friends during the season.

7. Email Marketing Campaigns:

   • Send out fall-themed email newsletters to your subscriber list. Include special offers, product highlights, and seasonal tips.

Contact us today  and we can help you fully execute all of these great ideas at Hudson Rowe Marketing